Only CV's in English will be considered. Exclusive for LATAM candidates Support Shepherd, is a headhunter agency hiring talented people across Philippines for international clients! Position: Paid Ads Analyst Client Name: Winnie, Inc. Company's Website: https://winnie.com Working Hours: Mon-Fri, 9am-5pm EST Salary: $1500-$1700 USD/ month Type of contract: Independent Contractor Role overview Winnie is a childcare marketplace that helps parents find daycare and preschool and helps child care providers reach interested families. As a Paid Ads Analyst, you will play a critical role in shaping and executing our digital advertising strategy. You will be responsible for planning, implementing, and optimizing paid media campaigns across various platforms to align with our strategic objectives and drive measurable results. Duties and Responsibilities Collaborate in identifying target audiences and planning media campaigns to align with strategic objectives. Propose optimizations based on data analysis to enhance Return on Investment (ROI) and achieve a positive Return on Ad Spend (ROAS). Optimize plans and budgets according to the best media mix Prepare and adjust advertising schedules as needed to respond to performance data and market conditions. Ensure ads are creative and displayed appropriately Implement and manage A/B tests to continuously refine ad copy, targeting strategies, and other variables to increase campaign effectiveness. Monitor costs and return on investment (ROI) Conduct keyword research to identify profitable keywords that align with the company's products and campaign goals. Requirements More than 2 years of experience as an Ads Analyst, Media Buyer or similar role Strong knowledge of and experience with Google Analytics Experience with Google & Microsoft Ads especially using their bulk editing tool Experience performing keyword research Familiarity with media-buying, planning, and research Interest in following advertising and media trends Excellent communication and writing skills Organizational and multitasking abilities Attention to detail Critical thinking skills BSc/BA in Marketing, Advertising, or related field
