The Digital Marketing Director will be in charge of creating a vision for digital marketing, developing an online marketing strategy and leading a team of marketers in implementing that strategy.
Duties of the Digital Marketing Director include:
-Translating a vision for online marketing into a coherent digital marketing strategy
-Developing and executing integrated online strategy with wider company marketing plans
-Leading and managing digital marketing team
-Enhancing ecommerce by increasing web visibility and traffic
-Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads
-Understanding analytics and measuring ROI
-Increase brand awareness
-Making sure marketing plan is in alignment with marketing budget
-Analyse marketing plan and performance using KPI?s
-Working with senior employees in development of overall business plan
Requirements for the role:
-Educated to degree level. Ideally with a digital marketing qualification too.
-Significant digital marketing experience
-Experience leading a team
-Ability to carry out all digital functions.
-Overall marketing experience with an expertise in digital marketing
-Great project management, organisational, and analytical skills
-Experience managing a budget
-Experience and in depth understanding of SEM