The direct marketing manager will oversee all aspects of direct marketing for our organisation from inception to the delivery of direct campaigns.
Duties of the direct marketing manager
-Devising direct marketing campaigns in line with the organisation?s marketing strategy.
-Sending targeted campaigns to specific individuals based on lead scoring.
-Analysis of data with which to base campaigns on.
-Maintenance of the lead database ensuring all leads are fully qualified.
-Establishing criteria for the qualification of leads.
-Amending lead qualification following the analysis of campaign data.
-Making sure all direct marketing falls within brand guidelines.
-Ensuring all direct marketing campaigns stay within budget.
-Reporting on campaign KPI?s and overall return on investment.
-Preparing and implementing schedules for all direct marketing campaigns.
-Ensuring all campaigns are sent on deadline and within budget.
Background of the Direct Marketing Manager
-Previous experience working in the same or related industry.
-Extensive direct marketing experience.
-Strong understanding of the marketing mix and where direct marketing fits within this.
-Excellent interpersonal skills and the ability to work well with multi-functional teams.