Can you imagine yourself working to help ensure that entrepreneurs from around the world can make their ideas a reality? Do you dream of working in a multicultural environment where everyday you learn something new and exciting? Want to be driven by an overarching mission?
What are we looking for from you:
Data and metric-driven, success-driven, passionate, go-getter attitude, good people skills and willing to take a leading role in a team & flexible. Believe that marketing is a science more than an art, and put a strong emphasis on metrics. Continually be looking for areas of improvement, more so than revolution, and run small experiments to test and validate your ideas rather than planning out the next big thing. Join us and you?ll work and collaborate with our marketing team in the planning and implementation of our inbound content and social media marketing strategies across all of our channels.
Identify and implement the most promising growth opportunities, particularly in terms of lead generation and website traffic.
Skilled in working with Marketing Automation Tools, CRM Tools (Hubspot preferred), Email Marketing/automation tools, Landing Page Optimization Tools, SEM automation tools and Web Analytics.
Experiment with new approaches to achieve growth, creating viral loops and network effects.
Plan and lead performance-driven customer acquisition campaigns across multiple channels
Push forward and optimize our online marketing channels (SEM, display, affiliate, retargeting)
Gather and analyze performance data and continuously improve strategy and campaigns
Manage online marketing campaigns (SEM & Social) from creation, implementation, measurement and optimization.
Develop and A/B test creative and attractive messaging and layouts for all users and touch points including web, email, social, platform, etc.
Advise on acquisition of maximization tactics/lead generated based on consumer behavior and benchmarks.
Monitor and optimize our CAC/LTV.
Investigate and optimize the customer journeys to shorten all the acquisition, activation, conversion and retention cycles.
Optimize online sales lead scoring, nurturing, and conversion for client and internal sales initiatives.