Head Of Marketing, Andean, Central America And The Caribbean

Head Of Marketing, Andean, Central America And The Caribbean

Uber Technologies Inc

Head Of Marketing, Andean, Central America And The Caribbean

Detalles de la oferta

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on new modalities, self-driving cars and even urban air transportation, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

About the Role

The Head of Marketing for ACAC (Andean, Central America and the Caribbean) is a critical role as it interfaces between Uber, its business partners and users to cultivate the brand reputation and develop demand for the service across numerous markets in the region. This role calls for a combination of market and user research and insights, strategic planning and analytics, brand reputation, acquisition, retention and engagement, together with strong people management and leadership. A person in this role should be comfortable in a fast paced environment, love solving problems, have a passion for developing teams and people, and be able to thrive in a fast-paced environment.

A person in this role should be comfortable in an "all hands on deck" environment, love solving problems, love developing teams and people talent, and be able to thrive in a startup culture where execution is highly valued. We are always moving at a very fast pace to make sure that Uber users (and partner drivers) are able to experience the magic of Uber.
What You’ll Do

Strategic planning: Develop marketing strategies based on market and user research and insights, strong analytics (including costs, conversion, retention, LTV and ROI), set and meet deadlines in a fast paced environment
Brand reputation: Manage the voice & brand of Uber through content, advertising, email, blogs, and all social channels, working with the regional and global teams
Consumer marketing: Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty programmes nationally in ACAC
Management and leadership: Lead a large and growing team of marketing professionals to execute on marketing and branding strategies. Work closely with and influence the LatAm Regional Marketing Org and Global Marketing leaders
Analysis: Utilize data-driven decision making to improve the performance of our marketing efforts, prioritizing initiatives based on highest potential impact

What You’ll Need

Minimum 8 years of marketing experience, preferably in a fast-paced startup environment or a larger company with a strong entrepreneurial culture, or a combination
Significant experience managing and developing diverse and dynamic teams
Strong experience with integrated marketing including brand & product strategy, user research, advertising, acquisition channels, CRM, partnerships
Experience making data-driven marketing decisions using surveys, focus groups, market research, A/B testing, and analytical tools, and demonstrated business sense and intuition through successful marketing projects at scale
Extremely adaptable to change and ability to execute quickly, leveraging a team

Fuente: Bebee


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