Duties of the Marketing Director: -Development and implementation of the Brand strategy.
-Developing the marketing strategy for new and existing products
-Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
-Working closely with the company?s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
-Guiding the day to day activities of the marketing team.
-Ensuring that the marketing objectives are implemented by the marketing team.
-Work closely with product management team to define marketing materials and programs.
-Manage social media presence and direct programs to improve social media reputation and recognition.
-Developing and delivering marketing and communications strategies for the organisation.
-Undertake continuous analysis of competitive environment and consumer trends
Requirements of the role
-Bachelors or Masters degree in Marketing
-Professional chartered marketer (CIM).
-Proven track record of success in senior marketing roles.
-Confident, driven and dynamic leader.
-Entrepreneurial mindset with the ability to spot original branding opportunities.