The online marketing executive will be responsible for carrying out all aspects of online marketing through a range of different digital media.
Duties of an online marketing executive include:
-Collate and report back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
-With the rest of the Marketing Communications team act as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy.
-Overseeing PPC campaigns monitoring their performance and return on investment.
-Writing informative and effective search engine optimised copy for the website and external blog postings.
-Using the CRM to maximise online marketing opportunities.
-Managing the company?s email marketing campaigns.
-Monitoring return on investment for the different online marketing campaigns.
-Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
-Managing the content diary for social media content.
-Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
-Monitoring social media for company mentions and engaging with customers where relevant.
Ourideal background of an online marketing executive:
-Previous online marketing experience.
-Degree educated with a minimum of a 2.1 in a relevant degree.
-A CIM qualification would be an advantage but not essential.
-Experience of HTML coding and Photoshop would be an advantage.
-Analytical and proactive approach to online marketing.