The sales and marketing manager will be responsible for managing all sales and marketing activities for the organisation.
Duties of the Sales and Marketing Manager
-Day to day management of the sales team ensuring they are on track for achieving KPI?s.
-Setting sales and marketing KPI?s to manage activity within the team.
-Working with sales executives on approaches to building business.
-Training the sales team on sales techniques and giving advice.
-Ensuring the sales team update the CRM effectively with all appropriate data.
-Performance managing underperforming members of the sales team.
-Overseeing all marketing activity and ensuring it fits with the marketing strategy.
-Sending marketing emails to customers via the CRM.
-Managing the company?s social media accounts and posting relevant content.
-Arranging for the company to attend relevant industry events and conferences.
-Reporting on activities towards targets to the company directors.
-Researching potential target industries and customers.
-Attending meetings with customers alongside sales consultants.
-Putting together a content marketing strategy for the company.
-Making sure the company is Search Engine Optimised to maximise inbound sales opportunities.
Background of the Sales and Marketing Manager
-All round sales and marketing experience gained from a similar sized organisation.
-Excellent motivational and leadership skills to inspire performance.
-Relevant industry experience ideally from a competitor.
-Highly motivated with a genuine drive to succeed.