Shopper Marketing Associate Analyst

Shopper Marketing Associate Analyst


Shopper Marketing Associate Analyst

Detalles de la oferta

Auto req ID: 188828BR Job Description PepsiCo’s Beverages North America team (PBNA) is looking for driven, passionate, innovative and entrepreneurial individuals to be a part of our bringing our powerhouse of beverage brands (such as Pepsi, Mountain Dew, Lipton, Aquafina, and Gatorade) to life for consumers. Working within a fast-paced and innovative environment, you will be challenged to achieve both business and personal growth through a high degree of ingenuity and responsibility.Our team is looking for a creative and results-oriented Shopper Marketing Associate Analyst who thrives in a fast-paced, innovative marketing environment. You will support the South Division Shopper Marketing team, working across both large format and small format, in the development and execution of marketing initiatives in top retail partners. The Shopper Marketing Associate Analyst will be responsible for supporting the creation, communication and execution of marketing programs in assigned markets and accounts. This role will also be responsible for managing budgets and outside vendor contacts.Position responsibilities include:
Manage the execution of national brand programs at key priority accounts within the South Division to drive volume ad increase share
Lead the development of local marketing programs leveraging regional properties and assets
Launch national innovation priorities through customer-specific programming and consumer engagement
Collaborate with select brand partners and key account managers
Create post -program analysis and share/present to internal and external partners
Lead media research process to develop impactful POVs on media buys to support in-store programs
Own relationships with outside vendors
Oversee assigned budgets, invoicing and ship lists
Work with Shopper Marketing Manager on Quarterly Business Plan development, Joint Business Planning and AOP as necessary
Position can be located in either Orlando or Jacksonville Florida and will have potentially significant travel to Miami over the next several months
Bachelor’s Degree Required
A minimum of 3+ years prior Marketing experience or combination Marketing and Sales experience
Experience in Consumer Packaged Goods and/or supporting CPG organizations a strong plus
Consumer-centric mindset
Creative thinking and problem solving skills
Effective collaboration and project management skills
Strong oral and written communication skills, critical thinking, and analytic skills
Results-oriented with the ability to complete projects independently and in a timely manner
Proficient in PowerPoint and Excel
This position is limited to persons with indefinite right to work in the United States
Relocation Eligible: Not Applicable
Job Type: Regular

Fuente: Jobs4It


  • Tecnología - Sistemas - IT / Gestión de Proyectos - Project Manager