Company Description When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks. Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas. Job Description Qualifications KEY RESPONSIBILITIES 1. GENERAL: Guarantees full compliance with the Group Controlling guideline. Designs the system setup to perfectly mirror the responsibilities in the organization. Ensures a timely distribution of financial information (plan & actual) to every budget holder by sending out reports, by allowing system access and by presenting the information in regular meetings. Promotes efficiency in Controlling in order to minimize time spent for report generation and increases time for analysis, commenting and insights sharing. Supports the establishment of a true bottom-up planning process and the development of a local planning calendar based on the group planning timetable allowing for sufficient review time and feedback cycles. Contributes to a high forecasting accuracy of business plans, revised estimates, and long-term forecasts. Measures and reviews the cost/benefit ratio of proposed activities. Builds a solid relationship with budget holders based on mutual respect and trust. Is driven through a service mentality by sharing insights, by supporting budget reallocations, by ensuring overall budget adherence, by acting as a facilitator to achieve objectives, by highlighting risks and opportunities, by providing financial simulations and by developing business cases for new projects. Manages fact and knowledge based, spreads and exchanges information. 2. MONTH END CLOSING: Coordinates the monthly accrual process following the cost revenue matching principle. Ensures master data quality and verifies the consistency of the customer, product and internal order hierarchies. 3. REPORTING & ANALYSIS: Calculates the volume change, price change and product mix impact by Key Account. Calculates the customer mix impact on the total P&L. Calculates advance exposure rate between channels. Calculates/reports the major KPIs (Financial Sales, DSO), basic exposure rate, advanced exposure rate. Prepares reports on aggregated or on detailed level by GKA and LKA comparing the profitability YTD, comparing PY vs CY vs RE vs Year to Go. Prepares and distributes a detailed monthly report including comments on brand, project (= internal order), account, and cost center level using SAP, BI and Hyperion for each budget owner and GM. 4. PLANNING & FORECASTING: Coordinates the Business Plan/Revised Estimate data collection and data entry. Coordinates timings and input needed during the budget process. Aggregates/consolidates the individual plans to a total plan. Supports and challenges the budget owners during the planning process. Prepares year to go best estimates. Updates allocation keys and performs COPA allocations for budgeting. Ensures the reconciliation of systems (SAP/BI/Hyperion) for budgeting. 5. BUSINESS PARTNERSHIP: Acts as a contact and sparring partner for the Key Account Managers, Brand Manager, Communication Manager, Sports Manager, Events Manager, Culture Manager, Consumer Collection Manager and Operations Manager. Works closely with the various contacts, has a service mentality but also challenges them, asks questions, gives suggestions and insights. Knows all trade terms (on & off invoice) of customers, their budgets and the customer P&L. Prepares trade term impact simulations, challenges assumptions and profitability. Works closely with the KAMs on reducing the exposure between customers/products. Works closely with the KAMs to calculate promotional ROI/3N Matches POS/VISIT placement plans to budget, update on placement status. Knows the contract terms of the media agencies, the media plan (classic vs flanker) and the status of spending commitments. Works closely with the Brand Manager to increase the effectiveness of the media plan by also considering all other marketing & sales activities (local & international). Knows the contract terms with Athletes & Opinion Leaders as well as Event Agencies (fixed vs variable contract components). Supports the Brand Manager, Sports Manager, Events Manager and Culture Manager in budget reallocations and simulations. Benchmarks the costs of marketing activities and their impact on the consumer and challenges where appropriate. Considers potential 3rd party sponsoring income and question assumptions. Knows the Sampling and Student Brand Manager programs and their costs. Knows the contract terms of logistics service providers for finished goods and visit material. Evaluates new product launches and their impact on profitability. Prepares scenarios and simulations with the input from the budget owners and models the impact. Performs ad hoc calculations, for example impact of price increase, and simulates "what if scenarios" (e.g the customer does not accept the price increase). Supports the budget owners in budget reallocations and ensure overall budget adherence. Prepares product launch proposals jointly with KAM and calculates profitability down to the basic and advanced exposure rate by taking the GKA and LKA shelf price and retail margin into account. Defines the common list price for new products. Calculates the profitability of the new products after one year to compare the launch proposal's basic and advanced exposure rate ( ex ante, ex post ). Calculates the new list price if a price increase is planned for the country. Supports the price elasticity assessment by product and the volume impact due to price changes. Additional Information EDUCATION AND QUALIFICATIONS IT literate, excellent MS Excel knowledge, familiarity with any integrated business analysis tool is a strong plus (SAP BI/cognos/essbase/hyperion etc). English language skills. EXPERIENCE Minimum of 2 years of experience in a controlling role in consumer goods. KNOWLEDGE AND SKILLS In depth understanding of promotional mechanics and the related financial impact.
