Latam Marketing Manager - Life Science

Ashland Colombia, S.A.S.*Lead the NPI process for the regional portfolio in Life Science Latam to generate sustainable and profitable sales out of our innovative process*Define the target markets for a sustainable and profitable growth platform in Latam*Identify the unmet need of those markets using the VOC methodology*Lead the R&D team to develop solutions to respond to the identified needs*Develop the marketing plan for the developed innovations (4Ps)*Work closely to marcomm to ensure a successfully promotion and launching process for the innovative new technologies and solutions*Work close to the sales team supporting them on the launching process with customers, distributors and other stakeholders