Marketing Coordinator

Manages or performs work across multiple Marketing sub-families including: -Product/Brand Marketing-Defining targeted customer segments and associated messaging -Developing marketing strategies and plans.-Product/Brand Management (P&L Accountability)-Analyzing markets to identify opportunities, determine product requirements, and inform marketing strategies - P&L Advertising & Promotion-Creating or coordinating the production and distribution of advertising and promotional materials-Marketing Research & Analysis: Gathering and analyzing marketplace trends and customer data-Responsible for planning and budgeting the internal/external events based on proposals received from the marketing areas.