Company OverviewDiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.
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Team OverviewWe are looking for a data-driven passionate & talented marketer who can analyze market trends and consumer behavior to develop and execute effective tactic marketing strategies for demand activation across LATAM. This person must be comfortable working with multiple stakeholders, listening to colleagues' needs to align goals and expectations in a fast-growing and rapidly changing environment, and identifying market challenges and opportunities to support the company's objectives. In this role, you will be reporting to the Passenger Marketing Manager.
Role ResponsibilitiesWhat will you be doing?
Create end-to-end strategies for demand activationCoordinating with stakeholders in the Rides Latam Business for the implementation of initiatives to attend to immediate demand needs.Understand customer pain points and needs to provide solutions through communications.Participate in product positioning and messaging that resonates with the target audience.Develop compelling product narratives and value propositions.Collaborate with cross-functional teams to develop go-to-market plans.Create briefs and work with the Creative Team to develop the best communications for passengers.Analyze business and marketing data to measure campaign performance and adjust strategies accordingly.Monitor key performance indicators (KPIs) and provide insights to optimize marketing efforts.Role QualificationsRequirements
BA in Business Administration, Marketing, Communication or related EducationHave +2 years of experience in MarketingExperience creating & executing strategic CRM marketing campaignsAnalytical capacity to deliver results, ability to justify the implementation of marketing and communication strategies with their corresponding KPIs and desired outcomes.Proven experience and knowledge in copywriting.Work hand-in-hand with key partners from internal areasAbility to brief and evaluate creative & media strategies Fully understand the role of marketing communication in driving usage and revenue growth. Passion for high performance: A track record of being an energetic & optimistic team member with a collaborative spirit and the ability to influence and unify cross-functional teams, peers, and leaders. Fluent in English and Spanish is mandatory. EEO StatementWe create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient. We are data-driven – We are strong believers in making informed decisions, that's why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics. We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do. We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.We are committed to building inclusive and diverse teams. At DiDi, we believe that our differences are our biggest source of strength. That's why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.
Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.
We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that's how we create better products and services, make better decisions and better serve the communities we're a part of.
I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms
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