Description :Title: Assistant Brand Manager Buchanan'sLevel: L6BHiring Manager: Valentina Arango / Nathalie OsorioContext/Scope:Diageo is a global leader in beverage alcohol with over 200 brands, old and new, large and small, global and local -the depth and breadth of our product portfolio across beer, wine and spirits is second to none, with brands sold in 180 countries, at almost every price point in every category. We're a young company born from an incredible ambitious legacy. The success of Guinness, Smirnoff, Johnnie Walker, Tanqueray and many more, over hundreds of years led to the formation of our company in 1997.With over 20 years in the Colombian market, Diageo offers a wide collection of premium drinks including Johnnie Walker, Baileys, Smirnoff, Old Parr, Buchanan's, Don Julio, and many others in high-potential market and as in the rest of the world, we are leaders in every category we play. Within total Alcoholic Beverages (inc. beer and wine), Diageo represents 0.6% of total volume sold. This represents a huge opportunity for us to continue our growth trajectory and moreover, to bring the "mojo back" to an industry that is dormant by embedding our passionate and iconic brands in our consumers' lives making their experiences demonstrably better.Purpose of Role:The Assistant Brand Manager Buchanan's will support Brand manager in key/strategic projects to maximize brand(s) value.Lead holistically a brand, influencing key stakeholders in order to maximize brand's value.Key Outputs:Supports the Brand Marketing Business Plan.Guarantee the execution of the brand strategy defined in the Marketing Business Plan across all functions (including Commercial, CMO, Sales, Digital).Deliver magnificent execution of brand-building activities such as: Experience Platforms, Marketing campaigns, PR and Influencer Marketing, Valuable Packs / Limited Editions, Events and Cultural Platforms etc.Management of brand P&L in order to generate value, finding opportunities to improve.Multiple project management working in cross-functional teams (including agencies) to achieve daring timelines within budget. Effective management of Brand Budget, Diageo Marketing Code compliance ambassador.Have an active role in understanding key consumer trends and insights relevant to the brand to generate growth. Optimally lead Nielsen/Kantar information monthly to find opportunities and improve brand share and equity.Qualifications and Experience Require:University Graduate4+ years of work experience (Preferably in Marketing)Experience in CPG companiesEnglish 100%Strong MS Office knowledgeLeadership capabilitiesExcellent team-playerCuriosity, proactivity and creativity skillsStrong analytical and numerical skillsEffective and assertive communication skillsBasic finance management and understanding of a PNLUnderstanding of digital marketing and social mediaTrack record of success in highly fast paced organisationsProven track record to operate within the context of an extensive business network with accountability.Experience in operating in sophisticated multifaceted consumer and channel landscapesDiversity statementCelebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.Character Is EverythingWorker Type :RegularPrimary Location:Bogota - IMCAdditional Locations :Job Posting Start Date : 2024-04-04
