OverviewWe Are PepsiCo Join PepsiCo and Dare for Better! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.Know more: PepsiCoJobs Join PepsiCo, dare for better. ResponsibilitiesThe OpportunityThis position is responsible for design a long term content & loyalty strategy to increase consumer preference for our products. Create brand advocates that will increase earned media and bring more lovers to our brands. Your ImpactAs CRM Supervisor Latam your responsibilities would consist of:Support the implementation of the Content Evolution Strategy in partnership with internal teams.Support the creative excellence strategyCo-develop the different editorial content pilots and deploy the playbook for all the OU´s.Desk research for new initiativesSupport the Internal Capabilities strategyDevelop integrated Loyalty, CRM and Social Media Stragey for consumer retention, recovery, cross-sell and upsell in its journey in our campaigns/promotions. Support implementation of CRM strategy across LatAm countries to drive engagement, purchase, and recurrency. Leverage SalesForce automation to deliver more revenue impact with cost-efficiency Partner with Trade and E-commerce team to plan, execute and manage offers/discount opportunities to boost consumer engagement and collection of 1st party data. Oversee the division budget. QualificationsWho Are We Looking For?ExperienceProved track records implementing and leveraging Marketing Cloud and DMP solutions such as Sales Force Marketing Cloud (SFMC), Custom Audience, DV360 etc.Data sensitive and purpose drivenAbility to lead creative workshops.Knowledge of methodologies to enhance creativity.Lead multiple agencies.Excellent verbal communication skills in order to communicate ideas and present conceptsAbility to work on multidisciplinary teamsAbility to create, track and manage timelines effectively100% bilingual (English & Spanish required)If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: • Opportunities to learn and develop every day through a wide range of programs. • Internal digital platforms that promote self-learning. • Development programs according to Leadership skills. • Specialized training according to the role. • Learning experiences with internal and external providers. • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. • Financial wellness programs that will help you reach your goals in all stages of life. • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
