We are in search of a Digital Analytics Strategist who will play a crucial role in analyzing digital product data to guide strategic decisions and actionable insights. This individual will possess expert-level proficiency in digital analytics and will collaborate closely with cross-functional teams to deliver valuable insights that enhance marketing performance, user behavior analysis, and decision-making processes. Exceptional English communication skills are essential, along with solid expertise in CPD and Adobe tools, including AEP (Adobe Experience Platform) and AJO (Adobe Journey Optimizer). Requirements Key Responsibilities: Develop and upkeep dashboards, reports, and analyses providing actionable insights into customer behavior, marketing campaign performance, and digital product usage. Manage and enhance the implementation of tracking and analytics tools like Google Analytics, Adobe Analytics, and other industry-standard platforms. Collaborate with marketing teams to assess campaign performance and suggest continuous improvement strategies. Define and conduct A/B and multivariate testing to refine user experience and conversion rates. Analyze user behavior in collaboration with product teams to identify opportunities for product enhancement. Establish and implement user-behavior analytics standards and quality assurance best practices to uphold data integrity. Keep abreast of the latest digital analytics trends and tools, continuously seeking opportunities to enhance our analytics capabilities. Requirements: Fluent English skills. Minimum five years of experience in digital analytics or related fields. Proficiency in Adobe Marketing tools such as AEP and AJO. Strong analytical skills to interpret data and derive actionable insights. Proficiency in digital analytics tools like Google Analytics and/or Adobe Analytics. Experience with RT-CDP Execution from data gathering to activation. Familiarity with A/B and multivariate testing tools and methodologies. Excellent communication and collaboration skills to work effectively in a team environment. Preferred Skills: Spanish proficiency. Experience with data visualization and reporting tools such as Tableau or Power BI is a plus. If you're passionate about data-driven decision-making and have a proven record of delivering actionable insights that boost business outcomes, we encourage you to apply for this exciting opportunity. Benefits Health insurance Dental coverage Generous vacation allowance Retirement savings plan Flexible working hours Remote work options Professional development opportunities Employee assistance program Wellness program And more. Annual Salary Range: R$70,000 - R$110,000 USD
