Global Digital Marketing Lead

Global Digital Marketing Lead
Empresa:

Zebra


Detalles de la oferta

Remote Work: YesOverview:At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer's and partner's needs and solve their challenges.Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We've only begun reimaging the future – for our people, our customers, and the world.Let's create tomorrow together.The Global Digital MarketingLead plays a pivotal role in driving strategic marketing initiatives andensuring best practicesacross digital marketing functions (specifically paid search and paid social).This individualoversees the development andexecution of key projects, collaborates with regional teams and establishes frameworks to optimize digital marketing efforts. The DigitalLead serves as asubject matter expert in digital marketingincluding technologies and methodologies.Responsibilities:Strategy articulation: Work to implement strategic initiatives to enhance digital marketing capabilities, aligning both the business requirements and agency delivery.Strong understanding of marketing automation platforms (eg: Eloqua, Marketing Cloud)Experience with developing content syndication strategies and publisher partnershipsBest practice: Establish and maintain best practices for various digital marketing channels but predominantly paid search and paid social.Knowledge sharing: Facilitate knowledge sharing sessions, workshops, and training programs to educate team members on trends across regions, new capabilities and increase collaboration.Performance analysis: Monitor and analyze digital marketing performance metrics, identify areas for improvement, and challenge the agencyin order togenerate an action plan for improvement. Budget oversight and management included.Stability: In future perhaps, this could be innovation and keeping up to date with industry, but for 2024 the goal needs to be consistency of strategy and approach to delivering the digital marketing activities required.Advocacy: Communicate effectively with internal stakeholders, senior management, and external partners to offer clarity on theCenterof Excellence and what digital marketing initiatives are delivering for the business.Technical proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager,  Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demandbase)Experience implementing a full funnel testing strategy focused on improving conversion throughout the buyer journeyExperience using attribution modeling Qualifications:BA/BS degree in applicable field.10+ years marketing experience5+ years experience working in (or with) a media agency5+ years leadership/management experience  with a track record of managing and coaching teamsTechnical proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager,  Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demandbase)12+ years marketing experience including 5+ years people/team managementStrong partnering - internal and external leadershipExposure to Budget Management, Agency management, Project management, resource planning, and Event managementDrive results and executionEffective delegation to appropriate specialistsStrong partnership with salesCalm under pressureAccountable for results, transparent with peers & staffMAP, DAM, CRMInquiry management & lead routing systemsDigital marketing - SEO, SEM, Social, Display, TaggingBasic understanding of portfolio for effective events executionAbility to thrive in matrixed organization environmentTo protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you ****** accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

Requisitos

Global Digital Marketing Lead
Empresa:

Zebra


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