Marketing Leader

Lugar: CO - Cali Representante de Adquisición de Talento de Goodyear: SONIA NIETO  #LI-SN1 Marketing Coordinator Cali – Colombia Main responsibilities Driving an integrating marketing communication to ensure maximum information and persuasive impact on customers in Consumer & Commercial Tires. Responsible for Goodyear dealer DAME program, retail communication, point-of-sales signage and materials, incentives programs, events and promotions. Development of Trade Promotional Plan and Calendar with key customers and channels Participates (in conjunction with the team) in the design of the promotional materials to support brand strategy and brand activation in Goodyear point-of-sales. Lead & execution Look & Feel plan (Actual & New Point of Sales) looking for to get better the GY's experience in POS. Co-ordination and communication to all customers of new product launches and deployment of marketing initiatives and support materials. Education An undergraduate degree with a concentration in a business, Industrial Engineer (i.e. Accounting, Finance, Economics, etc.).  Experience Minimum 3-6 years experience in Marketing Experience working with multi-national corporations Strong analytical skills and ability to understand complex data and issues and proactively develop solutions #LI-DNI