Every great story has a new beginning, and yours starts here.Welcome to Warner Bros. Discovery... the stuff dreams are made of.Who We Are...When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.The Sr Director of Planning and Analysis will play a crucial role in driving our marketing effectiveness through strategic planning and insightful analysis. This position must ensure an efficient deployment of our marketing budget across territories and spend categories, acting as the main point of coordination between global centers of expertise, regional execution and finance leaders. The ideal candidate will have a strong background in strategic planning, marketing ROI analysis, and team leadership.Responsabilidades de su puesto...Allocate marketing budget among different territories, time periods and spend categories, incorporating input from global centers of expertise and regional stakeholders, summarizing recommendations and explaining proposed allocation criteria to secure sign off from senior management.Develop and maintain a comprehensive view of actual and planned spend across all marketing functions (upper funnel, lower funnel, non-media, G&A), incorporating inputs from Brand Marketing and Partner Marketing teams.Create detailed subscriber and revenue models, coordinating inputs with Pricing, Media, Subscriber Acquisition, and Retention & Engagement teams, to generate detailed projections by territory, SKU, plan duration, promo flags and other custom dimensions.Liaise with Finance team to reconcile operating projections, annual budget scenarios and monthly corporate forecasts.Conduct ROI assessments and other custom impact analyses, leveraging resources from the Global Strategy, Data Science, Business Intelligence and Global Pricing teams.Conduct periodic reviews of planned allocations to review and adjust in response to updated analyses, changes in context, or new corporate guidance.Manage and mentor a team of analysts and planners, fostering a collaborative and high-performance culture.Drive innovation in marketing practices and techniques based on data-driven insights.Continuously evaluate and improve planning and analysis processes for greater efficiency and accuracy.Cualificaciones y experiencia...Bachelor's degree in Marketing, Business, Finance, Statistics, or a related field. Master's degree preferred.Minimum of 8 a 12 years years of experience in marketing analysis or strategic planning, with at least 3 years in a leadership role.Strong analytical skills with emphasis on Marketing ROI assessment and proven ability to interpret complex data, deal with ambiguous and incomplete information, and translate conclusions it into actionable recommendations.In-depth knowledge of media industry and/or direct-to-consumer operations, or consulting background with exposure to multiple industries.Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.Proven leadership with experience managing and developing a team.Proficiency in marketing analytics tools and software, as well as Microsoft Office Suite and advanced visualization tools (Looker, Tableau).How We Get Things Done...This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.The Legal Bits...Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at ****** employer is a corporate member ofmyGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals,students, inclusive employers & anyone who believes in workplace equality.
