Description Knowledge:Demonstrated understanding of pharmaceutical regulatory requirements and impact on development of marketing materials is required.Recognized expertise in implementing a pharmaceutical communication plan including generating publications, organizing continuing medical education activities and advocacy development.Must be very familiar with industry trends and remain current with competitor's resources and practices.Must have a successful record of developing external relationships leading to brand advocacy.Must have a track record of successful pharma/biotech patient/community marketing with an understanding of expense budget planning and tracking.Proven ability to manage cross-functional teams or work groups as well as direct reports.Strong strategic thinker with ability to formulate, develop and execute strategy.Excellent analytical skills, demonstrated by the ability to identify and understand complex issues and problems, and interpret information in a manner that provides appropriate recommendations to senior management and across functional areas.Excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.Must possess sophisticated negotiating, influencing, project management and consulting skills.Organizational skill, including ability to follow assignments through to completion (bias towards execution).Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing are required.Opinion Leader ProgramMust possess the ability to maintain, develop, and utilize a level of product and therapeutic disease knowledge to promote the appropriate use of Gilead products to Key Opinion Leaders.Proven curriculum development and instructional design skills. In-depth familiarity and knowledge of commonly used concepts and practices for training is required.Specific Job Responsibilities:Leads Promotion Review Committee process to ensure marketing materials are cleared for promotional use and secures final production.Leverages primary and secondary market research and analytics critical to directing brand strategies and optimizing marketing tactics.Analyzes complex problems and situations, provides logical recommendations and leads any required action planning.Sets priorities in circumstances of continued complex and conflicting requirements.Takes a lead role in representing company at professional events and promotes company products at such events.Ensures that all marketing activities are in compliance with regulatory and legal requirements.Directs tactical plan development and implementation.PromotionsDevelops specific business development recommendations that will provide competitive advantages for the brand (e.g., new technology adaptations, line extensions through external developers, new proprietary dosage formulations, etc.).Establishes recommendations for product revenue forecasts, promotional budgets and local product development budgets.Provides input into the Brand Marketing Strategy and leads development of specific strategies.Leads launch teams or commercial product teams.Routinely uses ROI measures to assess effectiveness of campaignsDirect-to-PatientDevelops and delivers informative patient-friendly education and other direct-to-patient initiatives based on customer needs.Develops and implements marketing messages directed at patient populations.Directs business development strategies to reach hard-to-see physicians and accounts to positively impact regional sales.Establishes and maintains strong professional relationships with key targeted advocacy groups and regional organizations.Works collaboratively with Corporate Communications to develop and maintain a positive corporate image within the customer marketplace.Coordinates the development of patient tactics according to strategy and within agreed upon budgets. Tactics include starter kits, advertising, brochures, direct mail and on-line campaigns, medical office educational literature, videos and Internet programs.Opinion Leader ProgramMay run advisory boards in conjunction with medical department.eMarketingAssists with the integration of brand messaging into online communications, ensuring consistency of brand positioning and messaging across all media.Executes tasks related to online media strategy including paid search and banner ad placements.Owns web-based sales lead generation process, including initial set-up and ongoing management.Assists with establishing and generating monthly e-Marketing metrics reports including an "executive dashboard view".Managed MarketsDevelop and implement strategic initiatives including 1-year commercial plan, brand POA, and competitive assessments.Lead brand-specific strategic initiatives and market access programs in collaboration with product marketing teams and cross-functional representatives to achieve brand business goals.Develop, execute, and monitor managed markets marketing tactics and resources for National Accounts teams and Key Accounts Specialists.Manage vendors, budget and PRC submittals for all product-specific Market Access tactics.For Current Gilead Employees and Contractors:Please log onto your Internal Career Site to apply for this job.
